VW loves Brooke Shields

Volkswagon has recently made Brooke Shields as their new spokesperson for their new line of minivans. "In a promotional four-and-a-half-minute video, Shields refers to a "Routan boom," where there is a dramatic rise in children being born to families that believe they have to have more children to justify the purchase of "German engineering," or a Routan." As funny as that sounds the ads are witty and clever but haven't quite helped market their sales. Their goal is to sell close to 40,000 but are finding it a bit difficult and finding they're minivan percentage is down 19.5%. However, maybe Brooke Shields will have more face time (if she doesn't already) and keep endorsing those minivans!