Guitar Hero and Athletes

Guitar Hero has recently launched their new game, World Tour. In their new commercial, they have A-Rod, Kobe Byrant, Michael Phelps, and Tony Hawk all dancing to the theme song from Risky Business. In their promo commercials they attempt to demonstrate how the new game is now including drums and a mic along with their typical guitar. These new promo videos also include appearances by Heidi Klum and David Cook doing solo routines but it doesn't show the new gadgets included in the new game. With that in mind, I feel that the promo commerical with the athletes has more impact on the consumers for the simple fact that it shows the new gadgets as well as well known athletes using the product. Qudos to Guitar Hero using the athelets to sell their game!